# Features

**Transparency:** Turple is built on the theta blockchain technology, which provides complete transparency to all actors involved. Advertisers can see exactly where their ads are being placed, and publishers can see how much they are being paid for each ad.

**Cost efficiency:** Turple eliminates the need for intermediaries, such as ad agencies or middlemen, which reduces costs for both advertisers and publishers.

Using ThetaVideoAPI not only helps us decentralize video but also significantly reduce cost to encode, store and deliver video resulting to cost cutdown on advertising.

**Trust and security:** The use of Theta blockchain technology ensures that transactions are secure and tamper-proof. This helps to build trust between advertisers and publishers, as well as between the platforms and ads viewers.

**Data privacy:** Turple allow viewers to control their own data, and they can choose what information to share with advertisers. This provides a more secure and private environment for viewers.

**Fairness:** Tide of smart contracts ensures that all actors are treated fairly. This means that advertisers get what they pay for, and publishers are paid fairly for their services.

**Turple development kits:** Turple development kits a set of tools that provide developers with the ability to easily integrate Turple ads into their dApp.

**Turple token (TNT-20 Standard):** Turple token (TRP) is the only payment method on Turple, it helps provides a secure and transparent way to conduct transactions without the need for intermediaries.
